Make Your Brand Cool

Is your brand cool? Cool is the ultimate compliment your company or product can receive from it’s buying public. To be cool is to be special, superior, and of higher value than the competition, which is why coolness is such a sought-after marketing objective. And before you reject the idea that your business, product, or brand doesn’t have to be cool, think again. To be cool is to be desired and to be desired is exactly the goal of all marketing communication. Sure you want sales but first you got to be cool.

Starting A Home Business Online – 5 Points To Consider

Having a home business, especially a home business online, is becoming a very popular option for people looking to supplement their main income base or even replacing it. Internet marketing tends to be the preferred venture that most people turn to when starting a home business online.

Online Marketing – Facebook On The Hook!

Facebook is the newest sweetheart of the online marketing arena! People spend more and more time on Facebook and most of the marketers believe it is the hottest place for making money online. There are plenty of suggestions how to make money online riding on the wave of Facebook mania but the big question is: Do they Work?

Importance of Web Articles for Online Nutritional Supplements Companies

Articles writing and content websites can be a very good way for a genuine company to ensure that their business does not suffer because of fraud websites. Here is how web articles can help nutritional supplement companies.

Building Effective Squeeze Pages To Generate Leads

Landing pages, now referred to as “squeeze” pages by most in the internet marketing community, are the doors to your business opportunity. These pages capture emails and build lists, which are vital to internet marketing success.

5 No-Fail Strategies for Starting an Online Business

If you have always wanted to work for yourself now is the perfect opportunity. The internet has opened up an endless world of business opportunities that weren’t available ten years ago. You can start your own business and work from home while making money online. It is easy to get started and easy to start earning a profit. Here are 5 helpful tips for making your home based business a success.

Advertising On The Net Without Breaking The Bank

Advertising on the net is much different than advertising offline in newspapers, magazines or even radio and TV. If you approach internet advertising as you would traditional advertising you may end up losing your shirt very quickly.

Selling Your Site’s Legitimacy

Making your website appear legitimate is not an easy task. When you have a look at the multitudes of fly-by-night websites, affiliate sites, and malicious sites that permeate the web, one is overwhelmed by the challenges of portraying your site as being legitimate. To add to the confusion, many legitimate sites are simply poorly designed and do not convey a sense of legitimacy to the viewer. Listed in this article are several important tactics to use and incorporate in the design of your site to not only show that your business is “on the level” but will result in higher conversions for you and your business…

Capitalising on Trends

We are currently living in an ‘experience economy’, where marketing innovation seems to be as important as technical innovation. Innovation in this context refers to the things that get consumers spending on your products, services and experiences. According to a recent trend briefing by trendwatching.com, there are a few ways to inspire consumers to engage with your brand. Amongst them is:

Massive Lead Generation And Why You Don’t Want It

Anyone who wants to make money online knows that building a list is paramount to your success. No subscribers = no long-term business. Well, I see it time and time again, the programs being pushed online on how to grow MASSIVE lists of subscribers in a matter of hours or days.

Will Baby Boomer Retirement Income Cover Expenses?

Retirement is becoming less and less about age, and more about dollars. If you are a Baby Boomer, will your retirement income be enough to cover your expenses? Unfortunately, most of us don’t seriously address this issue until it is too late for an easy fix.

Google Panda Slashes Cheap Internet Content Writers and Cheap Internet Marketers

Google’s Panda algorithm changed the game for internet marketers and article marketing in general. If you were smart enough to hire high quality writers over the past few years, good for you. If not, best to start making amends now by hiring writers at fair rates or get out of the game.