Top Online Marketing Platforms in India
In the view of rising numbers of internet users (around 300 million users by 2015) in the country, small and medium enterprises (SMEs) will vouch for online presence as digital advertising in the country is already growing by a massive 50% year on year. According to IAMAI March 2013 report, the online advertising market in FY 2012-2013 has grown to reach INR 2260 crores, which represents a y-o-y growth of 29%. It is projected that by FY 2013-2014, the size of the online advertising market in India will be INR 2,938 Crores.
Do you remember that Old Wendy’s commercial “Where’s the beef? As funny as that commercial was it reminded me of just how different the hundreds of business opportunities there are on the internet. Each one offering a product or service or even both I call this “The Beef”.3 Key Components to Compelling Copy That SELLS
Online, much of your communication will be done via the written word so it pays to hone your copywriting skills! (Copywriting is also one of the most expensive things to outsource, which is another great reason to get good at the basics.) The great news is…Tips On How To Do Effective Market Research
In this article I am going to give you some tips on the best way to go about doing your own market research. For an online business, market research is in fact one of the easiest tasks and yet many so called marketers don’t bother – too much effort!Automated Webinar Software – Why Online Business Owners Need Them
Autopilot webinars are currently proving to be the latest trend responsible for booming sales figures for many online business owners. The introduction of webinars has long created added opportunities for online business owners. Those who regularly attend webinars prefer the overall atmosphere of this type of event.
Since content (quality content!) plays an important part in a lot of marketing and branding initiatives, it’s always a great idea to think of wider concepts for creating that content. Rather than trying to anticipate the content your business needs to create one piece at a time, an effective approach is to go wider with themes or subjects and fulfill those goals. Often times, this concepting (and scheduling) process is called an editorial calendar. But sometimes for smaller businesses especially, this can be too daunting of a task (and sometimes unnecessary). Today’s article discusses a great concept for creating quality content that will build your authority, strengthen your brand, and get you noticed by potential clients and search engines alike.X-Ray Vision For Web Marketing
Can you see your business web site as your market does? Can you see through all the non-marketing filler that’s been put in the way? If you want to see the bare bones that is the essence of your web marketing you need to develop X-Ray vision. Come along and see for yourself what holds a business web site together.Seeing Your Web Market As A Resource
Most business people think about harvesting a market because there is a consistent market that has made the decision to purchase. These people represent the visible and ready market but the greater numbers in any market are still not decided on what or when to purchase. How do we develop this resource?The Power of Visual Content in Your Content Marketing Strategy
The power of visual images is often under-appreciated and misunderstood. This article explains 3 secrets that will help you unlock the power of visual content marketing and help you make better choices about the best medium to use when sharing your message with your clients and prospects.The Marketing Research Process Leveraging the Power of Google
Google is a great resource for someone wanting to build an online business, because there are tools available for the entrepreneur. I discuss an example of how to validate your target market to see if your business ideas will be profitable.Tools That Help Monitor Your Online Reputation
Online reputation has gained a lot of momentum in past couple of years. With businesses operating via online media, the online reputation has become a major decisive factor.How To Do Market Research Leveraging the Power of Facebook
Facebook is another avenue that marketers and entrepreneurs can reach their target audience. What’s fascinating about this is that because of the ad creation tool you can find significant niche markets. Inside I discuss how.